Evian water has a new campaign centered around living young. Babies have been used in some of the most creative commercials of all time and seem to be such an obvious choice, but its how you present the babies that will make or break any campaign. The E Trade baby ads are all the rage right now and are hysterical. The Evian ad features adults looking at their reflections in a window only to discover the reflection image is a baby. The adults begin dancing and the babies follow suit - the older lady at the end is very funny. See for yourself.

 

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