Rob Lowe DirecTV Ad Targeted By ‘Shy Bladder’ Sufferers – Fair Or Unfair?
By now, you have undoubtedly seen the ads for DirecTV starring Rob Lowe, which are brilliant by the way. One ad in particular has caught the ire of a group of people who suffer from 'shy bladder', which is the inability to 'go' in a public restroom, especially when other people are present. The ad in question is the above "Painfully Awkward Rob Lowe" spot, which deals with this issue at the very end of the spot. They say the ad makes fun of people who suffer with this condition and portrays them as losers and looking utterly ridiculous and they want the ad pulled from the air.The implication is that DirecTV intended to make fun of these people and I could not disagree more.
The ad is funny and was meant to be nothing more than humorous. It certainly was not meant to offend or call anybody out. What has happened to our sense of humor in today's society? This kind of thing happens every day and someone always gets completely offended and I can't figure out why.
I should add that I myself suffer from 'shy bladder' in public places, but I laugh out loud every time I see that ad. Make no mistake, the condition is very real and is very frustrating and incredibly awkward, but the idea that DirecTV has targeted this condition for a laugh is a bit of a stretch. Only about 7% of Americans suffer from this condition, so a very small number by comparison.
The condition only appears at the very end of the ad and helps bring the whole concept together. I personally think it is ridiculous to think this ad was meant to offend and ostracize anyone. I think it is a brilliant piece of comedy...nothing more. By the way, DirecTV says they will NOT pull the ad. What do you think?