thai kissathon
David Greedy, Getty Images

Seven couples in Thailand have broken the world record for the longest kiss.

In a Valentine’s Day promotion, a resort town is currently holding a longest kiss contest, in which couples lips need to remain locked continuously.

Seven of the 14 couples entered have now broken the previous world record for a longest kiss, which was 32 hours seven minutes and 14 seconds.

The couples can drink through straws, as long as their lips continue touching, and can go to the bathroom, as long as they continue their embrace. OH NO....Go to the bathroom together? NO WAY!!

There is no sitting or lying down (I see cramping in their near future! ;-) and the winner will get about $5,000 worth of cash and prizes.

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