When shopping online many of you might look to online reviews for help in making specific purchase decisions. There is something important to remember: some people are paid review posters for posting fake positive or negative reviews, and noticing if a review is fake or real can be hard to spot.

According to Inc. Magazine, consumers were only able to spot fake reviews 50% of the time. Your BBB suggests that you use caution and exercise your best judgment when looking at online reviews prior to purchasing a product.

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