Study Reveals Indiana Among Top 10 States Most Obsessed with Pumpkin Spice Latte
Fall is officially here and that means three things - colorful leaves, cozy sweaters, and Pumpkin Spice Lattes. People all across the country eagerly embrace the warm and spicy flavors of this seasonal beverage. Some would argue that it's a true fall tradition.
What Gives it the Spice?
Pumpkin spice originated in the United States and while it has gained some popularity in other parts of the globe, it is an American favorite. Generally made with a blend of spices including cinnamon, nutmeg, cloves, ginger, and sometimes allspice. This time of year, Pumpkin spice is infused into just about everything from candles and air fresheners to candies and cookies. Among the various pumpkin spice-infused treats, the Pumpkin Spice Latte is of course the beloved classic.
When Did the Pumpkin Spice Trend Begin?
It has been two decades since coffee giant, Starbucks first introduced the Pumpkin Spice Latte and over the last 20 years, it has become a staple of the season. For many, the Pumpkin Spice Latte is the fall beverage of choice regardless of the activities planned. Going shopping? Grab a Pumpkin Spice Latte. Watching a football game? Grab a Pumpkin Spice Latte. No matter your plans, a Pumpkin Spice Latte is the perfect compliment for fall.
Pumpkin Spice Has Its Own Day
The seasonal flavor even has its very own day on the calendar! Pumpkin Spice Day takes place on October 1st and according to a recent study from Gambling.com, some states in the U.S. are more likely to celebrate. Apparently, not everyone is obsessed with Pumpkin Spice Lattes. They analyzed data from Semrush and Google Trends to identify the top four pumpkin spice latte-related keywords with the highest search volume over the past 90 days and then used those results to calculate a Top 10 list to rank the states by their obsession with Pumpkin Spice Latte.
Pumpkin Spice Latte: Obsessed
Colorado claimed the top spot as the state most obsessed with Pumpkin Spice Lattes, with the highest number of online searches for pumpkin spice latte-related phrases in the past 90 days. Following closely behind, in the number two position is Arizona, with Washington coming in third. Alaska and Wisconsin rounded out the top five, ranking fourth and fifth, respectively.
How Much Does Indiana Love Pumpkin Spice Latte?
Surprisingly, Indiana emerged as the sixth most obsessed state with Pumpkin Spice Lattes. While it might not have taken the top spot, there is no doubt the Hoosier State loves Pumpkin Spice Lattes.
As the leaves change and the air turns crisp, it's clear that Americans from coast to coast have a special place in their hearts for Pumpkin Spice Lattes. No matter where you choose to sip on one, the warmth and comfort of a Pumpkin Spice Latte are an undeniable part of the autumn experience. Embrace the season and savor the flavors of fall with a Pumpkin Spice Latte in hand.