Fabio Is The New ‘Old Spice’ Guy

You might not know the name Isaiah Mustafa, but you sure know his look as the rugged seaman throwing his duffel bag over his shoulder in the long running 'Old Spice' ads. Nothing ever stays the same and Mustafa has been replaced by Fabio. You know Fabio, the italian model who made a mint being featured on the cover of romance novels and his very successful ad campaign for "I Can't Believe It's Not Butter". Fabio is known for his long hair and physique, but his acting ability has been in question for quite sometime. Below are the first few ads featuring Fabio in his new role. Will it work? You be the judge.