Dunkin’ Donuts Is Changing Their Name
Unlike the recent IHOP to IHOb name change - which ended up being a marketing stunt - the change coming to Dunkin' Donuts seems to be here to stay. What is their new name going to be?
The donut empire has decided to drop the thing that they are known for from their name...the Donuts! Yep, Dunkin' Donuts will change the name at a bunch of their locations and will simply be know at DUNKIN'.
They made this change at a Massachusetts store in late 2017...they now plan to make the change at 30 more Boston-area locations and 20 nationwide locations. The change isn't necessarily permanent, and won't necessarily effect the entire country.
[Source: Business Insider]