October is National Breast Cancer Awareness Month, so what better way to get the word out than by showing off some breasts... kinda...

Okay, follow us here. Nestle Fitness wanted to raise awareness, so it got one woman to wear a bra with a camera in it to document how many times people catch a peek at her ta-tas.

The idea is a reminder that while people often check out other breasts, women should remember to check their own.

Very cool and a very cool way to get the message out.

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