An Old Patsy Cline Song is Born Again in Mazda Commercial
Have you noticed all the old songs showing up in national TV commercials? The new trend is to use them in the background instead of jingles. One theory is that because they were great songs years ago, they are still great songs today. Another thought is that they are remembered by " internet-aware, progressive senior citizens" who have money to spend. Whatever the reason, it seems to be working. This past week the TV commercial that got the most action is the new Mazda TV spot featuring the old Patsy Cline tune Back in Baby's Arms. When this tune was released in 1962, it was not a single and never was. It was on Patsy's LP Patsy Cline-12 Greatest Hits. (She had several great hits but this wasn't one). It was a nice pop sounding tune but it had one big feature: It featured the awesome voice of Patsy. The song was never played much on the radio and is probably getting a lot more exposure from the Mazda commercial than it did in 1962. I will play the song this Saturday morning on WKDQ COUNTRY CLASSICS.