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Budweiser Clydesdales – Still One of the Most Powerful and Moving 9/11 Tributes Ever

After the 9/11 tragedy, life was very slow to get back to some sense of normalcy. Commercial brands had a tremendous challenge in front of them by acknowledging the events of 9/11 without commercializing them. Budweiser did it better than anyone and in a way nobody could have even imagined thanks to their Clydesdales. The spot aired only once during the 2002 Super Bowl. The spot had no spoken words, but the message came through loud and clear and was so powerful, I can’t imagine one person without tears in their eyes.

The spot speaks for itself and even though some criticized the spot, the beauty of it was not lost on any of us.Yes, the spot was from an iconic brand, but it was not about the brand, it was about one moment in time that changed everything…a moment we will never forget.

 

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