The Story Behind Wendy’s ‘Where’s the Beef?’

Company slogans or tag lines are a very important part of their marketing plan. Just as important is the choice of a pitch person for the slogan. As Wendy's infamous slogan, Where's the beef?, turns 34, the story behind that question is not what you might think. Clara, the sweet, little, old lady, from the commercials, was the reason for the genius question slogan.