A new national analysis finds that Hardee’s ranks as Tennessee’s favorite fast food chain, reflecting the brand’s strong regional presence and deep loyalty across the state.
Over the last few years, Hardee's has gone in a very direction marketing their burgers by using very sexy women eating the burger in a very sexy manner. The new ad for the Southwest Patty Melt features Kate Upton eating her burger in the back seat of a convertible at a drive-in theater.