Contact Us

EVSC Launches Advertising Campaign to Compete With Indiana Voucher Program

E.V.S.C. Bringing Education to Life!

A top-of-mind awareness advertising campaign costing thousands of dollars just to promote new student admissions within the Evansville Vanderburgh School district might seem like an enormous waste of time and money to many area residents.

However, Evansville Vanderburgh School Corporation officials say that many Indiana public school systems are being forced to start marketing themselves to parents using traditional media outlets like newspapers and billboards as a way to compete with the Indiana Voucher program, which led to the EVSC losing over a hundred students to private schools last year.

The Indiana Voucher program was passed in 2011, offering qualifying Hoosier families the opportunity to send their children to private school for up to 90 percent off their child’s tuition. The Indiana Voucher program is currently the largest in the nation.

According to EVSC communications director Marsha Jackson, each time a family opts to pull a child out of the public school system to send them to private school, the school district loses up to $8,400 per child in state public education funding.

Last year, EVCS schools lost 120 students to the voucher program, while cities like Indianapolis and Fort Wayne each lost nearly 400 students to privately run facilities.

The EVSC “Bringing Learning to Life” advertising campaign kicked off in June, but until Indiana schools count students sometime in mid-September, there is no way of determining just how well the marketing efforts are working – if at all.

With the Indiana Voucher program recently doubling in size, public school officials are worried that those numbers will continue to grow next year, when the cap on vouchers will be removed.

[Courier Press]

 

More from WKDQ

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://wkdq.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on WKDQ - THE TRI-STATE'S COUNTRY STATION quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on WKDQ - THE TRI-STATE'S COUNTRY STATION quickly by logging in with your Facebook account. It's just as secure, and no password to remember!