Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
At the time of this writing, early estimates for the weekend box office have Ant-Man edging out Pixels for the top spot in this week’s top 10. That could change. With less than $1 million separating the films, Pixels may very well slide into first place tomorrow, winning one very close competition. But even if it does claim ultimate victory, it doesn’t change the fact that Pixels’ opening weekend is a massive disappointment and another nail in the coffin of Adam Sandler’s career.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
Universal was already bathing in its Furious 7 and Jurassic World money Scrooge McDuck-style before Minions opened this week. Now the studio is looking at its third truly massive hit of the year, a run that feels nearly unprecedented. Universal already released two of the biggest movies of all time within the past four months, and now it’s looking like it may have three.
As expected, the Fourth of July holiday weekend saw a lot of people heading to the theater. Unfortunately for the new releases, those people gravitated toward films that have already been in theaters for a few weeks. Once again, Jurassic World and Inside Out dominated the top 10, leaving newcomers like Terminator Genisys and Magic Mike XXL out in the cold.
A few days ago, Channing Tatum got honest about a few things, including the status of that second Ghostbusters reboot. The Magic Mike star made it sound like the project was stuck in development, toiling away under the watchful eyes of countless Sony execs. Today, it looks like Tatum was underselling the situation. In a separate interview with his producing partner (and Magic Mike XXL co-director), Reid Carolin, it was revealed that Tatum won’t be busting any ghosts after all.
When Universal scheduled Ted 2, they surely had no idea that Seth MacFarlane’s swearing teddy bear sequel would be squaring off against one of the biggest box office juggernauts of all time...a juggernaut that they themselves had created. So it’s not surprising that Jurassic World topped the box office again and it’s not surprising that Pixar’s Inside Out held onto second place. What is a little surprising is how low Ted 2 opened, falling significantly short of its predecessor’s opening weekend.
Breaking news: people all over the world really like fast cars, movie stars, and constant references to family. Related: Furious 7 has just become the third highest grossing movie of all time, overtaking 2012’s The Avengers.
Arnold Schwarzenegger’s return to the movies after his stint as governor of California has been filled with ups and downs, good films and bad. But one thing has remained consistent – the living legend has started showcasing a savvy online presence and a self-aware sense of humor that has re-endeared him to the digital world. Now, he’s combined all of that into a YouTube video that, while it exists solely to promote a charity, is more entertaining than any of the Terminator Genisys trailers so far.
In news that should surprise absolutely no one, the massive disaster movie starring Dwayne Johnson stomped all over the box office this weekend, effortlessly topping the top 10. San Andreas may not have ma
Tomorrowland may have taken the top spot at the box office in its debut weekend, but things still look awfully grim for the George Clooney sci-fi vehicle. Not only did the film open far below expectations, it faced serious competition in Pitch Perfect 2, which continued to kick aca-butt in its second weekend. And it wasn’t the only new release to under-perform, with the Poltergeist remake also falling short of early predictions. If you were a new release this weekend, things were awfully rough.
In one weekend, Pitch Perfect 2 has handily outgrossed the entire run of its predecessor, proving that you should never underestimate a sleeper hit that steadily grows an army of dedicated followers through the power of Blu-ray and DVD. Right below it, Mad Max: Fury Road opened to respectable numbers that will look disastrous to anyone who doesn’t pay attention to the details. Let’s dive in.
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