Watch the New Kellogg’s Special K Ad That Targets Women Who Engage in ‘Fat Talk’
Kellogg's Special K cereal has launched a new campaign to get women to stop talking negatively about their bodies. Kellogg's calls it 'fat talk' and their aim is to shut it down and empower women to feel better about their bodies and look at themselves more positively. They took to social media to find negative comments women made about themselves and their bodies. Kellogg's then created a fake clothing store for women and put some of those comments on the tags on the clothes and some of the signs around the store. Needless to say, women in the store were horrified by what they saw.
The message was to get women to cut themselves a break and stop being so hard on themselves. The ad is supposed to be a positive one, but I'm not so sure. Granted, I'm a guy, but I thought this ad was a little strong and a little over the top. I get what they are trying to do, I just question the method of delivering the message.
My wife engages in this type of talk all the time and it just drives me crazy because when I look at her, I see the sexiest, most beautiful woman alive and I tell her that. She laughs and says I need glasses, which really bothers me because I see someone totally different than she sees, but that's probably the case for most of us, male or female.
Personally, this ad makes me uncomfortable and I think it's a little harsh. I'm sure some women will get the message, but I think most will be confused about what the message really is and some might just flat out be offended by this ad. What do you think?