By now, I think we have all taken the ALS Ice Bucket Challenge, which started with a young ALS sufferer. The web is chock full of ice bucket videos including ours. There is a lot of laughing and fun in these videos, but it's time for some reality with a new challenge that has nothing to do with ice water, fun or laughing. It might be time to stop dumping ice water on our heads and do something much more meaningful and impactful. The below video was made by a young woman, Amy Rotella, who knows all too well what ALS is. This video should be mandatory viewing. Thank you Amy for putting this in perspective.