We are gearing up for The Race For the Cure on Sunday, September 27th, so what better way to get the word out than by showing off some breasts... kinda...

Okay, get this! Nestle Fitness wanted to raise awareness, so it got one woman to wear a bra with a camera in it to document how many times people catch a peek at her ta-tas.

The idea acts as a reminder that while people often check out other breasts, women should remember to check their own and get mammograms.

LOVE IT!!!