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Is the Hostess Twinkie Debacle One of the Greatest Marketing Ploys Ever?

We all heard the news on Friday that Hostess would cease operations, thus killing off the Twinkie as well as Ding-Dongs and Ho-Hos. We even blogged about it right here on this website and guess what happened? Hostess products flew off the shelves in record numbers over the weekend with Twinkies going for huge sums on eBay.

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