Selling Something Online? Use Pinterest, Not Facebook — Dollars and Sense
Marketers all over the world are using social media more and more to sell their products, but new research shows that it may be more advantageous for them to utilize Pinterest rather than Facebook to lure in clientele.
Bizrate Insights recently conducted a study that indicated more people are turning to Pinterest for things like shopping inspiration and product discovery than they do Facebook. In fact, a whopping 70 percent of online shoppers perusing Pinterest have either discovered an item or purchased merchandise compared to 40 percent of online shoppers using Facebook.
According to the research, more people agree that Pinterest is the social site to visit for determining what to buy and to keep up with the latest trends. Nearly 40 percent of Pinterest users claim they use the site to stay in touch with brand-specific products as opposed to 24 percent on Facebook.
That is because Pinterest provides a better shopping experience, according to Hayley Silver, vice president of Bizrate Insights. “But this is not to say that all social attention should be diverted to Pinterest,” said Silver. “Facebook and Pinterest each serve their online shopping communities with their preferred shopping activities, which vary by platform.”
Silver add that for larger businesses, Facebook is still the best solution, as recent statistics show that 60 percent of online customers have a Facebook page, compared to only 15 percent actively on Pinterest.
Still, Pinterest awareness is on the rise: over the summer, 46 percent of online shoppers said they had heard of Pinterest, which was up 10 percent since the spring.
Chris Young Doesn’t Feel Pressure When It Comes to Fourth Album
With a string of No. 1 singles – 'Tomorrow' and 'You' from 2011's 'Neon,' and 'Gettin' You Home,' 'The Man I Want to Be' and 'Voices,' from 2009's 'The Man I Want to Be'-- there are expectations surrounding Chris Young's upcoming fourth album. But as for pressure? Pft. He's feeling none of that.
Remember When George Strait Went to Prison?
It was the wildest show behind bars, and George Strait was in the thick of it for one year in the early '80s. He wasn't the only one. Willie Nelson, Dolly Parton, Tom T. Hall … they all did time behind the walls of the Huntsville Unit of the Texas Department of Criminal Justice.
Deer Goes Crazy After Crashing Into a Bus
May 18, 2013 12:00 PM I have had my fair share of run ins with deer. Living in the country, it's just a way of life. You must, during the early morning hours and evening/night hours, constantly be on alert and have your eyes scanning the sides of the road.
Once, on a trip back to Indiana from Tennessee, a deer came inches away from slamming through the passenger side window of my car, injuring my son. Luckily, the deer hit the front of the windshield and rolled off the hood of the car. But in the case of this bus, it came right through the window and went crazy!!
Trick Shot Videos That Would Make LeBron and Tiger Jealous
May 18, 2013 8:00 AM Trick shot videos can be pretty amazing depending on how elaborate they are, which in some cases might even make you question their authenticity. The first Video is one of the most incredible basketball shots you will ever see featuring a guy falling from a 100-goot platform and dropping the ball through the hoop. The second video might be the greates trick golf shot ever and definitely a one-in-a-million shot.
‘Sixty for Sixty’ Campaign for George Strait Falls Short
May 18, 2013 4:00 AM George Strait turns 61 years old TODAY! The "Sixty for Sixty" campaign to get George his 60th #1 single while he was still 60 years old didn't quite make it, "Give It All We Got Tonight" has only made it to #10. But, that's OK, there is no one like George Strait and there quite possibly never will be. Several, I mean tons, of artists made videos to try and urge fans to buy the single. It is very touching. Watch them give love and admiration to the king of country music.
Quadruplets Laughing at Their Dad Will Make Your Weekend
May 17, 2013 8:00 PM This video may not have any real social significance and it's certainly not the most news worthy story of the day. However, with everything going on in the world today and on the nightly newscasts, sometimes we just need something to remind us that life is good and humanity can be a beautiful thing.
Carrie Underwood Not Ready for Kids Yet
Now 30, Carrie Underwood has a thriving career, a bursting bank account and an incredibly supportive hockey playing husband -- and she's content to bask in the joy of her almost three-year marriage... without kids.
Henderson Schools on Lockdown While Police Search for Escaped Inmate
Two schools in Henderson County, Jefferson Elementary and Riverview preschool are on lockdown while police search for a missing inmate.
According to police Nicholas Christian was working at the jail garden and walked off
Songs For St. Jude Free Concert – Jason Sturgeon May 31st At Hawg N Sauce
May 17, 2013 7:05 AM WKDQ is proud to announce this summer's Songs For St. Jude Free Concert Series with Hawg N Sauce BBQ and Grill in Mt. Vernon. We kick off this series with a performance from Indiana native, Jason Sturgeon on May 31st at 7:30pm!
Saturday Is Recycle Day In Vanderburgh County at the 4-H Center
May 17, 2013 4:00 AM If you are like me and have old newspapers, magazines, cardboard and plastic bottles sacked up and ready to recycle - Saturday is the day to clean house!