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Poll Question – Are Super Bowl Ads Leaked Too Early And Ruining The Anticipation?

Super Bowl
Michael Heiman / Getty Images

We are just days away from the Super Bowl in Indianapolis and already, the commercials are creating quite a buzz because a lot of them have been leaked online, some of which have been posted here on our site. Honda has leaked a spot featuring Matthew Broderick reprising his role as Ferris Bueller in a present day scenario. Acura has leaked a spot featuring Jerry Seinfeld and Jay Leno that has already attracted more than four million views on YouTube.

 Doritos, Volkswagen and Coca-Cola have all leaked ads a full week before the game. This year’s Super Bowl will be the priciest ever for advertisers who will be shelling out about $3.5 million for a 30 second spot.

The big question now is, with the attention these ads are getting online and through social media, is it even necessary to pay the $3.5 million for the game, when what they are getting now is free?

Granted, Super Bowl Sunday gives advertisers the largest captive audience of the calendar year with an estimated 111 million viewers tuning in last year, but the question remains….with social media today, do you need the Super Bowl to advertise your products at $3.5 million for each spot? It’s kind of starting to look like you don’t. 

[Forbes]

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