Over the last few years, Hardee's has gone in a very direction marketing their burgers by using very sexy women eating the burger in a very sexy manner. The new ad for the Southwest Patty Melt features Kate Upton eating her burger in the back seat of a convertible at a drive-in theater. 

The question is, does this ad go too far? Just imagine this ad running in prime time. We have always heard that sex sells, but to what extent, especially when you are leaving very little to the imagination. See the ad for yourself below, but BE WARNED this may not be suitable for work.