McDonald’s Getting Ready To Launch McTV In Stores
October 18, 2011 10:37 AM While 70-percent of McDonald’s business is drive-through, in store customers are about to be treated to a new innovation called McTV, which is a McDonald’s TV channel. It will be original programming designed to fit the local communities a given restaurant serves. You will be able to get local school sports scores, movie reviews and human interest stories while you enjoy your meal. The goal is to capitalize on a captive audience which is something very rare anymore in a world where media choices abound. Allen Adamson, a managing partner of Landor Associates, a firm that specializes in brand building says, “while they’re in line getting their hamburger there is no escape”. The programming will be available on two large, high-definition screens that will be viewable for about 70-percent of the eating area with the audio coming from either the screen or in-ceiling speakers. There will be “quiet zones” where patrons can eat without having to see or hear the programming.
The effort is expected to reach 18-20 million people a month which is a huge daytime audience in most regions of the country. The down side is the fact that this is one more place where you cannot escape the small screen or advertisements like some cabs and gasoline pumps feature now.
McDonald’s hopes that this technology will make the restaurant more of a ’destination’ spot for people which they are already doing with Wi-Fi capabitlity, playground areas and cafe elements. Time will tell if people want to watch TV while at McDonald’s, but it is already being tested in Southern and Central California and the reviews are not yet in. Food for thought. Click here to read the entire article from the Los Angeles Times.
‘Koalaing’ Could Be the Cutest Web Photo Trend Yet
Forget (if you haven't already) milking, planking, hadokening, any of those-ings that were internet fads for a hot minute. They've been replaced. They're done. Koalaing -- that's the trick o' the day. It involved clinging as tightly to a pole or tree as possible like a koala. It's pretty adorable. Check it out.
Chris Young Doesn’t Feel Pressure When It Comes to Fourth Album
With a string of No. 1 singles – 'Tomorrow' and 'You' from 2011's 'Neon,' and 'Gettin' You Home,' 'The Man I Want to Be' and 'Voices,' from 2009's 'The Man I Want to Be'-- there are expectations surrounding Chris Young's upcoming fourth album. But as for pressure? Pft. He's feeling none of that.
Remember When George Strait Went to Prison?
It was the wildest show behind bars, and George Strait was in the thick of it for one year in the early '80s. He wasn't the only one. Willie Nelson, Dolly Parton, Tom T. Hall … they all did time behind the walls of the Huntsville Unit of the Texas Department of Criminal Justice.
Dierks Bentley Says Third Baby Was ‘Kinda Planned, Kinda Unplanned’
Dierks Bentley, with decidedly shorter hair, spoke to a Jacksonville radio station during an appreciation event for the military and revealed how his wife Cassidy let him know that their third bundle of joy was on the way. The pregnancy, according to Bentley, was sort of a surprise, but not really.
Would Keith Urban Return to ‘American Idol’?
Most average people hate their jobs, toiling away to earn a wage and to make ends meet. It is a rare and precious few who get to do what they love for a living, and Keith Urban is one of those fortunate folks when it comes to being a judge on the embattled 'American Idol.' The singer and guitarist wants to return to his seat for Season 13 in 2014 and with good reason.
Deer Goes Crazy After Crashing Into a Bus
May 18, 2013 12:00 PM I have had my fair share of run ins with deer. Living in the country, it's just a way of life. You must, during the early morning hours and evening/night hours, constantly be on alert and have your eyes scanning the sides of the road.
Once, on a trip back to Indiana from Tennessee, a deer came inches away from slamming through the passenger side window of my car, injuring my son. Luckily, the deer hit the front of the windshield and rolled off the hood of the car. But in the case of this bus, it came right through the window and went crazy!!
Trick Shot Videos That Would Make LeBron and Tiger Jealous
May 18, 2013 8:00 AM Trick shot videos can be pretty amazing depending on how elaborate they are, which in some cases might even make you question their authenticity. The first Video is one of the most incredible basketball shots you will ever see featuring a guy falling from a 100-goot platform and dropping the ball through the hoop. The second video might be the greates trick golf shot ever and definitely a one-in-a-million shot.
‘Sixty for Sixty’ Campaign for George Strait Falls Short
May 18, 2013 4:00 AM George Strait turns 61 years old TODAY! The "Sixty for Sixty" campaign to get George his 60th #1 single while he was still 60 years old didn't quite make it, "Give It All We Got Tonight" has only made it to #10. But, that's OK, there is no one like George Strait and there quite possibly never will be. Several, I mean tons, of artists made videos to try and urge fans to buy the single. It is very touching. Watch them give love and admiration to the king of country music.
Quadruplets Laughing at Their Dad Will Make Your Weekend
May 17, 2013 8:00 PM This video may not have any real social significance and it's certainly not the most news worthy story of the day. However, with everything going on in the world today and on the nightly newscasts, sometimes we just need something to remind us that life is good and humanity can be a beautiful thing.
Carrie Underwood Not Ready for Kids Yet
Now 30, Carrie Underwood has a thriving career, a bursting bank account and an incredibly supportive hockey playing husband -- and she's content to bask in the joy of her almost three-year marriage... without kids.