There's a pair of cowboys in the new Wrangler Jeans commercial, dubbed 'Long Live Cowboys.' It's country icon George Strait and 10-time World Champion All-Around Cowboy Trevor Brazile! In the space of 30 seconds, the two men from different generations embody the unbreakable spirit of tried-and-true cowboys.

Strait strums his trusty guitar and rides his horse, while Brazile tosses a lasso and ropes steer. It's a nod to the music and the culture that Wrangler denim has long been representative of, celebrating core values like pride, family, heritage and the way of the West.

The idea that a little hard work never killed anyone and that you can look good and be comfortable while working hard is implicit in this spot, as well.

Strait's 'Here for a Good Time' is featured in the commercial. Judging by the look on his face throughout, the icon is equally at home on a saddle as he is behind a microphone.

Strait and Brazile are two true cowboys. Hats off!