When Geico had the Gecko it made sense. It was a quick play on words that people could associate with the insurance company. That little Gecko has spawned so many other characters and Geico continues to run with all of them, most recently with the second appearance of thier Pig that says "Weeee."
How well do you know your TV themes? If you spend as much time in front of the tube as the average American, you should do pretty well this. A four-piece band called the Korean Ensemble put together a clip of them performing more than 15 TV theme songs and they even act out famous opening scenes.
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