The annual NASCAR race, The Brickyard 400, in Indianapolis will have a slightly different name this year that incorporates a popular country music artist.

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The Indianapolis Motor Speedway made the announcement that that Big Machine Label Group will be the new title sponsor of the Brickyard 400 this year. Big Machine has quite a few popular artists under their umbrella: Florida Georgia Line, Brett Young, Rascal Flatts, Reba, and Brantley Gilbert, just to name a few. Speaking of Brantley, he will have a very special role in this year's race.

The official name of the July 23rd race in Indianapolis is the Brantley Gilbert Big Machine Brickyard 400. Surely, you can expect Brantley to either make an appearance during the weekend's events, or at least hear his music played throughout the live broadcast. Either way, this is a great marketing strategy for NASCAR and country music.

The Brantley Gilbert Big Machine Brickyard 400 will air on Sunday July 23 on NBC!